Frequent buyer cards will be employed to entice repeat customers. Additional marketing efforts will come in the form of on-box coupons for future purchases.Īdditionally, family-oriented events will be hosted by Pizzeria del Causamali to attract customers such as trivia nights, birthday parties, and prize giveaways. Most initiatives will focus on the local Deauville papers as the target of these papers is specifically the Deauville residents. Intermittent newspaper advertisements will continue throughout the year to promote upcoming events. As part of the advertising, a coupon will be available to customers. To drive customers to Pizzeria del Causamali, we will employ several techniques outlined below.Īdvertising in Bolingbrooke Post, de Havilland Buyer’s Guide, Deauville Register, and Deauville Shopping News will be used to promote the Grand Opening of Pizzeria del Causamali. Learn how to perform a SWOT analysis 5.2 Marketing Strategy It's easy with our free guide and template. To develop good business strategies, perform a SWOT analysis of your business. This location is directly in the center of activity in this rural community–it is within walking distance of the middle and high schools, the local church, and within 2 miles of the existing large subdivisions and apartment complexes in the area. Deauville residents frequent the video rental store adjacent to the restaurant. Our competitive edge is to be first-to-the-market with pizza in a friendly, non-smoking, family-oriented dine-in experience, and first-to-the-area with food delivery.Īdditionally, the location of Pizzeria del Causamali is crucial as a convenience model to customers. We focus on satisfying the needs of small towns.We are building our marketing infrastructure so that we can eventually reach additional towns with the same offering. What begins as a need to satisfy a need in the community, can eventually turn into a mainstay in the small town community.We are looking to offer the Deauville and its surrounding areas a new choice in food options. The world is full of small, family-oriented towns that do not have endless opportunities for dining out. Our strategy is based on delivering a strong customer value proposition in a niche market.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |